In the first-ever ‘Digital IQ’ ranking of the top luxury fashion brands’ digital competence, Louis Vuitton has come out on top, followed closely by Ralph Lauren. Both are ranked as ‘genius’ in the wide-ranging study which covers 109 brands across the luxury spectrum.
“2009 represented a tipping point concerning the importance of digital competence in the luxury industry,“While the industry grappled with double-digit revenue declines, traffic to luxury brand sites increased an average of 61 percent.
